WELCOME TO SHAMMA CAPITAL GENERAL TRADING

Based in Dubai, Shamma Group is a diversified business house operating in various sectors, ranging from hospitality, fashion/retail, entertainment and education to real estate and brand ownership of Zahr El-Laymoun. 

Through our subsidiary companies – Shamma Capital, Shamma Investments, Shamma Hospitality, Shamma Holdings, Al Mansour Real Estate, Zahr El-Laymoun, Booza, and The Kape - we cultivate state-of-the-art platforms that create value and accelerate sustainable social development in the local market and in the Middle East. 

As the investment arm of Shamma Group, Shamma Investments is involved in franchise operations, and holds all rights to market the entire hospitality sector and brand names owned by the Group. While Al Mansour Real Estate manages all real estate developments owned by the Group, Shamma Holdings controls ownership of its brand names and Shamma Hospitality serves as its operations and management sector.

Our team comes from diverse backgrounds. With supreme regional expertise and marketing knowledge, our wide-ranging, complementary skills syndicate to create a comprehensive service that meets and further exceeds the quality of our investment projects. Our cutting edge approach to business and operational excellence, and our aptitude to deliver cohesive business development plans at a fast pace, makes us the business partner of choice. Through a spirit of respect, trust, mutual appreciation of values and best practice, Shamma Group is a professionally owned company looking for long term value for its employees, customers, and business partners, with quality and excellence in service in the core.

 

MESSAGE FROM THE CHAIRMAN

"Shamma Capital is a dynamic and forward-thinking company dedicated to the pursuit of local and regional growth opportunities. With our highly proficient skills and expertise in business development, we are experts in successfully employing diversified commerce strategies, and forging sustainable partnerships to increase performance and build strong, innovative businesses. 

We strive to succeed in ways that mirror the integrity of the people we invest in as employees or as business partners. Our achievements are a direct product of our focus on training and personal development practices; our strong track record is a testimony to state-of-the-art innovations and our proficiency to unlocking long-term value of their businesses.

We continue to pursue the highest growth potential across a wide array of industries. With a constant focus on our successful entrepreneurial spirit, we excel in sustaining the highest standard of performance and accountability in all our business endeavors, and securing sustained growth to our shareholders. 

I sincerely welcome you to explore this site as an insight into the businesses and relationships we have helped to cultivate and continue to support. You'll discover a rich well of knowledge and expertise that we are applying to generate value and contribute to sustainable economic development in the local market and in the Middle East."

Sincerely,
Marwan Abdalla
C.E.O.